RECYCLABLE IS GOOD, RECYCLED IS BETTER
Dainty’s green innovation in the rice category launched in 2021. The Dainty teal blue rice line packaging material is now 25% Recycled – look for it on shelf.
What does Post-Consumer Recycled mean?
The packaging material is made from already recycled materials, to the tune of 25%.
How is it made?
The PCR (post-consumer recycled) material currently comes from plastic beverage bottles picked up curbside in the USA. Once cleaned, ground up, melted, and pelletized – the material is then sold and mixed, up to 25%, with virgin material to make new food grade packaging film.
The Canadian recycling economy needs change
Dainty is committed to continuing to innovate on sustainable packaging within the boundaries of food safety. Our goal is to raise consumer expectations and help power demand for much needed infrastructure changes and optimization in the Canadian plastic recycling economy.
Canadian curbside input for Dainty packaging should become a reality, and each empty pack should be able to enter the recycling system.
“Recently we’ve seen growing public awareness of the shortcomings of recycling systems, and urgency around the need to reduce the amount of materials we waste. Incorporating increased percentages of recycled content to displace the use of virgin material is widely viewed as a priority method to reduce environmental impacts.” PAC Oct. 2020
Canada’s Federal plastics objective, announced in October 2020, is 50% recycled content by 2030.
The Canadian Plastics Pact (2021) has adopted the Ellen MacArthurs Foundation’s vision of a circular economy for plastic, in which plastic never becomes waste or pollution. Members have committed to 4 ambitious targets to 2025, the last being to ensure an average of 30% recycled content by 2025. https://plasticspact.ca/the-solutions/
Mobilization for closing the plastic loop is greater than ever.
Perhaps the greatest positive from the global pandemic is that it has shown or reminded us all that we are interconnected, and as such, the health of our globe requires each of us to take action.
Consumer choice drives change, let’s push together to close the recycling loop to end plastic waste and pollution.
Create demand now by choosing post-consumer recycled (PCR) content when you see it.
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