Dainty’s Kimora Calrose rice packaging design has been nominated for a 2021 Canadian PAC Award!

 

PAC was founded as the Packaging Association of Canada, and is a consortium of business’s fostering collaboration, innovation and education in packaging. The awards celebrate the power and excellence of packaging in innovation and brand marketing.

 

The creamy white japonica varietal, that is Calrose rice, inspired the matte background evoking rice paper. The other design elements nod to the respected rank which this superior California grown rice has garnered even in Asia. Kimora Calrose is Dainty’s star medium grain sticky style rice, perfectly suited for poke bowls, sushi and other Asian style recipes.

Kimora Calrose facade 3.63Kimora calrose 3.63 FR

This design was conceived as part of the 3.63Kg range of three premium rice varieties. All are offered in handsome carry all stand up resealable bags, conceived for families and cooking occasions that love rice.

Web header 3.63 EN

The Dainty team collaborated with Pigeon Montreal on the design. Much gratitude goes to the Pigeon design team for the wonderful conceptualization of the Dainty brand and delivery of the essence of the particular rice variety through excellence in design.

 

We are very proud of this nomination for the 2021 PAC Awards to be held June 16, 2021.

Stay tuned.